Author, Author!

Agency president Jean Gianfagna’s insights and commentaries on marketing strategy have been getting wide distribution.

Jean offered strategic marketing guidance on the 10 steps of developing a great brand in the October issue of Update, a publication of the National Association of Women Business Owners, Cleveland, Ohio chapter. Jean is a past president of NAWBO Cleveland and a winner of NAWBO’s Top 10 Women Business Owners award.

The October issue of Marketing Advents, the monthly publication of the Direct Marketing Association of Washington (DMAW), includes a feature story by Jean on how best to use sales leads from old trade shows in a business-to-business (B2B) marketing strategy.

And a recent post to Jean’s Smart Marketing Strategy blog was featured in PR Daily News Feed, a national public relations news digest with more than 50,000 subscribers. Jean’s blog on Secrets of the Mailroom Trash: 3 Lessons for B2B Marketers, profiled the discarded business mail in the mailroom of Gianfagna’s Cleveland office and offered recommendations to help B2B marketers avoid the trash.

Jean Gianfagna Elected Vice President of NOCA

Jean Gianfagna has joined the Board of Directors of the Northeast Ohio Communications Advocates (NOCA), a consortium of professional associations and businesses promoting the marketing communications industry in the Cleveland-Akron area.

Jean was named NOCA Vice President and will be helping plan programs and other initiatives to raise the visibility of the high-quality marketing communications being created in Northeast Ohio.

Cuyahoga County, Ohio Recertifies Gianfagna as SBE

We’re proud that the Commissioners of Cuyahoga County, Ohio have once again renewed their certification of Gianfagna Strategic Marketing, Inc. as a Small Business Enterprise (SBE). This designation enables us to supply marketing strategy and creative services to the County.